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Aurora Public Library introduces new identity

Aurora Public Library introduces new identity
Posted on 07/05/2023

Aurora Public Library proudly introduces its new identity, a unique identifier with vibrant colors radiating from a bright light, at a special reveal celebration at 10:30 a.m. Thursday, July 6, at Central Library, 14949 E. Alameda Parkway.

Over the last year, Aurora Public Library has been reimagined with renewed energy and enthusiasm reflected in the customer service experience, a more diversified collection and different use of spaces. As part of this new phase, Aurora Public Library is introducing its new identity.

“Our renewed energy is reflected in this new image, so when we talk about a reimagined Aurora Public Library, we start with the people,” said Midori Clark, director of Library and Cultural Services. “This new identity reflects the personality of what Aurora Public Library is today, a dynamic and energetic library system with an assortment of programs and services in addition to books.”

The new Aurora Public Library identity strives to be unique within, but not separate from, the city of Aurora brand.

The new identity is taking place at a paramount moment in Aurora Public Library’s history. 2022 ended with the highest number of items borrowed in the last 12 years and the most ever borrowed digitally. And 2023 started very strong with the extended hours at Central and Tallyn’s Reach libraries, the opening of Chambers Plaza Library, a brand-new Bookmobile, new shelving and furniture at Central Library and many other improvements.

The rest of 2023 and 2024 will bring more exciting things, such as improvements to Tallyn’s Reach Library and Mission Viejo Library, and the $2.5-million-federally-funded remodeling of Martin Luther King Jr. Library. And to top it off, several branches will celebrate milestone anniversaries in the coming years.

As part of the new image, the department’s social media channels are changing. Make sure to follow @AuroraLibrary on Facebook and Instagram and AuroraLibraryCO on Twitter and YouTube.

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