Marketing is the process of creating customers for your products/services.

Marketing Plan Outline

1. Mission statement: What you want your business, main markets, and products/services to be

2. Marketing objectives for next year and for the next three years: These are broad marketing objectives.

3. Sales and profit goals for the next year and the next three years: For each product/service

4. Products/Services: Brief description of product/service lines

5. Target markets: List each product/service and briefly describe its benefit and the target market

6. Market potential: What size and potential sales, profit, or other advantages do these have?

7. How will you achieve your goals? 
       A. Overall strategy
       B. Competitive strategies
       C. Promotion strategies
       D. Pricing, location and sales practices

8. Potential problems: Brief description, plus proposed solutions. 

9. Implementation and measurement of timetables and benchmarks: Sales and marketing timetables

10. Review and evaluation schedule: Short schedule of important review dates.

Great Links for Marketing Ideas
Guerilla Marketing
Buy Gitomer
Marketing, and other seminars at the Aurora-South Metro SBDC .... See the complete schedule of classes.

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